Creative designer / NYC
Brand & identity | Digital strategy | Video design | Motion graphics | Educational content
Brand design
Designed the brand for New York Kathak Festival, a non-profit organization with a mission to promote and celebrate Indian classical dance — has since become one of the top 5 classical Indian dance festivals in the world. I continue to work on the brand, evolving and refining the identity and graphics for the bi-annual events.
Case studies | Digital marketing design | Editorial art direction
Creative direction & design
Developed and designed marketing and sales-enablement material to promote client work including case studies, key art, campaign design, and podcast graphics. By showcasing the outcomes of successful projects, the agency was bolstered as a progressive, intelligent, and friendly thought leader in the industry.
Digital & print layout | Illustration | Email campaign design | Webpage design
Typesetting & illustration
Designed and illustrated a 50-page product management handbook aimed at providing readers with practical knowledge and tools to effectively plan, organize, and execute successful software initiatives.
Digital strategy | Video design & direction | Titles & motion graphics | Educational videos
Digital strategy
Developed and implemented a digital strategy to invite dancers all over the world, who may not have had the means to travel to NYC, to participate in a virtual festival that was watched live by thousands of viewers on YouTube. This evolved into a web series of lockdown performances, dance challenges, special presentations, and educational resource videos, resulting in millions of impressions on social media.
Website design | Art direction | Design management
Design + dev management
I led the design and management of a full-scale overhaul of Raritan’s corporate websites, delivering localized experiences across four global regions (US, Europe, Asia, Japan) and six languages. The rebuild introduced a unified CMS with publishing and user administration capabilities tailored to each market. Following the company’s acquisition, I guided a team of four designers through the rebrand, ensuring consistency across all digital and print properties worldwide.
Design & layout | Keynote design | Visual identity guidelines | Release management & distribution
Presentation design
I developed and maintained a modular Keynote template library that became a widely adopted resource across digital strategy, product, and company-wide teams. With over 200 unique page layouts and case studies, it streamlined everything from RFP responses to internal presentations. The real success came from approaching the template like a living product—continuously refining it through consistent updates, revisions, and a detailed changelog to ensure it stayed useful and relevant for everyone.
“This is the best-designed deck I’ve seen in my 20-year+ career.” — client from a giant company I shouldn’t name here (but happy to tell you in person)
Minder Singh
Born in the UK, raised in the eastern US, currently residing in NYC, I am a creative design and multimedia practitioner with a broad range of experience in graphic design, web, branding, typography, marketing content and communications.
Current
Creative Lead, Digital Strategy at Launch by NTT DATA
Design at New York Kathak Festival, a non-profit arts organization
Previous
Leading design initiatives at Legrand North America
Other
Constantly learning, illustrating, typography experiments, music production, cartoons, comics, photography
Genuinely excited by creative pursuits and design challenges
Please feel free to reach out + connect with any inquiries or questions
hello@mindersingh.com | linkedin.com/in/mindersingh